Fusion Blog

How to Play the Big Business Game

There are countless reasons as to why a person may decide to start or purchase a business… but it usually comes down to the fact that a business is the best chance they have of achieving that dream lifestyle (unless they of course win Lotto!).

However life as a business owner can sometimes seem far from a “dream lifestyle” with long hours and all too often inadequate reward. And the reality is that far too many small businesses get stuck being just that… a small business.  ..

If you are seeking business growth and would like to increase the number of clients you have, then may I suggest that you take a few moments to reflect on your current activities.
In a nutshell, there are 3 important steps to increasing the number of clients you have:

Attract: You need to be doing things to attract new clients.
Convert: You need to have a sales system that works.
Nurture: You need to have a post-sales process that maintains close contact with your clients and encourage repeat business and referrals.

So in order to help you focus on these steps and develop some specific growth startegies, I have compiled a list of 17 important questions for you to answer. All of them designed to spark new ideas for how you can increase the number of clients you have. ..