So Isabella is the Junior Master Chef champion.
And Junior Master Chef was the top rating on Monday night with over 2.2 million people taking a look at one point. (http://www.theaustralian.com.au/business/media/junior-chefs-take-ten-to-ratings-victory/story-e6frg996-1225954285348)
Although I’m not a Master Chef “junkie” myself, I know plenty of people who are.
Quite simply, the show has been a phenomenon on Australian television.
And that’s why it’s well worth a look from a marketing point-of-view.
So why does Master Chef work?
In my view, the thing the show has going for it are the presenters, chefs Gary Mehigan and George Calombaris, and food critic, Matt Preston.
It’s obvious they’re passionate about what they do.
And rather than brow beat the contestants (ala Gordon Ramsay style!)…
They nurture.
They encourage.
And they share their love of food.
When you watch Master Chef, you never get the impression that work is a chore for the guys.
And the contestants…
And the millions of Australian viewers who tune in on a regular basis…
Not only respect that…
They’re drawn to it.
Because passion is intoxicating.
What about you?
Can your customers and clients detect your passion for what you do? 2-Day Leadership Mastery Workshop Anthea is conducting a 2-day Leadership Mastery intensive workshop on the 24th and 25th November 2010. This workshop is for business owners, leaders and managers who want to improve their performance and take their leadership skills to the next level. For further information and details of how to secure a $150.00 discount for this 2-day event click here now. Complimentary VIP Ticket to The Business Masters Club Join the Business Fusion mailing list at www.businessfusion.com.au and receive a complimentary VIP invitation to Anthea's next Business Masters Club workshop (valued at $135.00). The next Business Masters Club workshop, "The Ultimate Business" is on Thursday 2nd December 2010, 4.30pm - 7.30pm at The Function Centre, Technology Park, Bentley, Perth, Western Australia.
Comments