Fusion Blog

My mother was a seamstress at the local hospital. Taught to sew by her own mother she felt very passionately that I too should learn these skills and so when I was a young girl she would patiently spend hours with me, teaching me everything she knew about sewing and dressmaking. ..

I want you to imagine that you are the proud owner of a new car. It is your pride and joy. You have wanted this car for such a long time and it has been through your hard work that you have finally realised your goal. ..

Being able to speak about your business with passion, authenticity and confidence is critical. However many business owners find the idea of public speaking daunting... even terrifying and when asked to speak about their business they get tongue-tied and fail to articulate just how awesome their business is. ..

 Bill Gates once said…   “How you gather and use information will determine whether you win or lose.”

It’s true, information is critical because your business operates in a dynamic and ever-rapidly-changing environment… the question is, do you know what’s changing inside and outside of your business?  ..

How to Play the Big Business Game

There are countless reasons as to why a person may decide to start or purchase a business… but it usually comes down to the fact that a business is the best chance they have of achieving that dream lifestyle (unless they of course win Lotto!).

However life as a business owner can sometimes seem far from a “dream lifestyle” with long hours and all too often inadequate reward. And the reality is that far too many small businesses get stuck being just that… a small business.  ..

If you are seeking business growth and would like to increase the number of clients you have, then may I suggest that you take a few moments to reflect on your current activities.
In a nutshell, there are 3 important steps to increasing the number of clients you have:

Attract: You need to be doing things to attract new clients.
Convert: You need to have a sales system that works.
Nurture: You need to have a post-sales process that maintains close contact with your clients and encourage repeat business and referrals.

So in order to help you focus on these steps and develop some specific growth startegies, I have compiled a list of 17 important questions for you to answer. All of them designed to spark new ideas for how you can increase the number of clients you have. ..

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Imagine you are sitting in a room with 100 other business owners and I ask the question "How many of you have a plan for your business?" I would expect around 60% of the room to raise their hands. Most business owners do in fact have a plan for their business.  ..

Which is the better description of you?An opportunity seeker or a  strategic thinker?

Are you unsure of what marketing tactics work the best for you? Do you have a thirst for new knowledge BUT struggle with implementing the myriad of marketing tactics available? Are you sometimes disappointed with your marketing results? Do you find that the implementation of the greatest marketing ideas is often much harder than you thought? ..