Fusion Blog

Being able to speak about your business with passion, authenticity and confidence is critical. However many business owners find the idea of public speaking daunting... even terrifying and when asked to speak about their business they get tongue-tied and fail to articulate just how awesome their business is. ..

If you are seeking business growth and would like to increase the number of clients you have, then may I suggest that you take a few moments to reflect on your current activities.
In a nutshell, there are 3 important steps to increasing the number of clients you have:

Attract: You need to be doing things to attract new clients.
Convert: You need to have a sales system that works.
Nurture: You need to have a post-sales process that maintains close contact with your clients and encourage repeat business and referrals.

So in order to help you focus on these steps and develop some specific growth startegies, I have compiled a list of 17 important questions for you to answer. All of them designed to spark new ideas for how you can increase the number of clients you have. ..

One of the cheapest and most effective ways of marketing your business is to take advantage of topical events.

I witnessed the power of tapping into popular news several years ago when I was working for the Miss Maud Group.

At the time, Miss Maud came up with the ingenious concept of a “coffee bean” poll to coincide with the 1996 Federal Election.

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Small businesses generally don’t have a lot of time or money to invest in their marketing so it’s critical to that you make the right decisions. There are so many marketing tactics available to you such as advertising, newsletters, social media, websites, direct mail... the list goes on. And each of these marketing activities is good but in order to choose the one that will give you the best return on your investment you first need to ask yourself a couple of critical questions. ..