Fusion Blog

I started my career as a Chartered Accountant. It was the sensible career choice and my parents were  delighted. Unfortunately I wasn't quite so delighted so when I moved to Australia in my early twenties I saw it as an opportunity to put the world of audit and tax returns behind me and I moved into commerce ..

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Imagine you are sitting in a room with 100 other business owners and I ask the question "How many of you have a plan for your business?" I would expect around 60% of the room to raise their hands. Most business owners do in fact have a plan for their business.  ..

Small businesses generally don’t have a lot of time or money to invest in their marketing so it’s critical to that you make the right decisions. There are so many marketing tactics available to you such as advertising, newsletters, social media, websites, direct mail... the list goes on. And each of these marketing activities is good but in order to choose the one that will give you the best return on your investment you first need to ask yourself a couple of critical questions. ..