Fusion Blog

Being able to speak about your business with passion, authenticity and confidence is critical. However many business owners find the idea of public speaking daunting... even terrifying and when asked to speak about their business they get tongue-tied and fail to articulate just how awesome their business is. ..

 Bill Gates once said…   “How you gather and use information will determine whether you win or lose.”

It’s true, information is critical because your business operates in a dynamic and ever-rapidly-changing environment… the question is, do you know what’s changing inside and outside of your business?  ..

A recent management study revealed that only 44% of businesses survive longer than four years. And one of the main reasons these businesses fail is not because they're not profitable, but because they run out of cash.
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Before you set your new 2012 goals I have some important questions for you...

It’s that time of the year when we set new goals but have you taken the time to really look at what you achieved in the last 12 months?  ..

Congratulations to the winners of the Business Fusion 2011 Awards which were announced at our Bollywood Awards Night held last Saturday night at The Old Melbourne Hotel. It was a great night with lots of fun and laughs. ..

Great leaders have certain qualities, skills and attributes. If you are looking to grow you business you may find it useful to quickly review the list and score yourself in each area out of 10, with 1 being not good at all to 10 being amazing in that area.  ..

How to Play the Big Business Game

There are countless reasons as to why a person may decide to start or purchase a business… but it usually comes down to the fact that a business is the best chance they have of achieving that dream lifestyle (unless they of course win Lotto!).

However life as a business owner can sometimes seem far from a “dream lifestyle” with long hours and all too often inadequate reward. And the reality is that far too many small businesses get stuck being just that… a small business.  ..

If you are seeking business growth and would like to increase the number of clients you have, then may I suggest that you take a few moments to reflect on your current activities.
In a nutshell, there are 3 important steps to increasing the number of clients you have:

Attract: You need to be doing things to attract new clients.
Convert: You need to have a sales system that works.
Nurture: You need to have a post-sales process that maintains close contact with your clients and encourage repeat business and referrals.

So in order to help you focus on these steps and develop some specific growth startegies, I have compiled a list of 17 important questions for you to answer. All of them designed to spark new ideas for how you can increase the number of clients you have. ..

The Real Value of Business Systems...

FACT: Most small businesses do not have the systems they need and as a result
            they are neither making the profits they should be nor reaching their
            potential market value.
FACT: When a business without systems has a problem, generally the only person
            who can fix the problem is the business owner.
FACT: If the business owner is always busy fixing problems the business will never
            move forward reach its full potential.
FACT: Business systems are easy to implement.

Having the correct systems in your business is an integral part of growing a business and although it may feel like an “elephant” task, when you chunk it down it is much easier than you think it is.  ..

Every day we all get bombarded with “stuff”… It is overwhelming and it seems to be fired at us from every direction. In fact, some days it can feel like there is a big canon parked just over the horizon continually shooting "stuff" at us. We spend our time ducking and dodging the firing line only to find that Double-Agent “Stuff” Saboteur is also shooting at us us from point blank range…

It's exhausting and and all we really want is some respite from it… just a little rest so we can breathe… do you remember how to breathe? Do you remember what it feels like to relax while you feel the air rushing into your lungs invigorating your energy levels.  ..